Reputation Management Services
Business owners who want to increase their online exposure and improve their sales have discovered that search engines can be a double-edged sword. The listings on the first page of Google and Yahoo can literally make or break your business.
Suppose your website appears on the first page when people search for your company's name. The exposure of ranking at the top for products and services can bring thousands of visitors each day. However, what about when you search for your company name and find one or more listings which include complaints about your company. Whether those comments are authentic or fabricated by a jealous competitor, they can and typically WILL damage your online reputation.
For many companies, this could mean millions of dollars in lost sales.
As unfair as it is, many people only need to see ONE negative complaint about your company to cause second thoughts or be frightened away altogether. Our reputation management services can suppress these negative results by dramatically pushing them down within the search engine rankings. In turn, our online reputation repair services will "push up" the most positive comments, ensuring that your customers see your company in the best possible light.
The Need To Protect Your Online Reputation
Reputation management has become a critical tool for businesses in every industry. A single negative remark can cause damage for years. A malicious attack on your company from a frustrated customer, disgruntled employee, or even a ruthless competitor can devastate your business.
Over the past several years, restaurants, airlines, banks, and automakers have coped with complaints showing up in Google. They have the financial resources to resolve the problem through expensive litigation. Smaller companies must use a more cost-effective approach to block or remove negative results from search engines. An SEO strategy that employs long-term, ethical techniques plays a key role in effective reputation management.
Extreme Cases
Imagine this: a dishonest competitor has targeted your company and unleashed a barrage of false complaints against you. As a result, when you search for your company's name in Google and Yahoo, you're presented with an entire page of made-up grievances. Thousands of prospective customers are seeing those complaints.
To protect your online reputation, you must find a way to push down or remove negative results from search engines. The effort required to do so will depend on three things; 1) the number of complaints which currently exist, 2) the choice of how many pages you wish to push down the negative comments and 3) how competitive your particular situation is. A comprehensive approach to reputation management might include linking toward existing "positive" comments already found within the search engines, create fresh, positive online web pages (through press releases, blogs, articles, etc.) and carefully lifting each of them in the search engines' organic listings through extensive inbound link building efforts. It might also entail building a presence on several social media sites, directories, and other online properties.
In effect, the design of a long-term reputation management strategy is based upon the scope of its purpose. If your company is currently on the receiving end of a tide of negative sentiment in the search engines, a strategy can be tailored to suppress that tide. On the other hand, if your online reputation is currently untainted, a reputation management campaign can be designed to KEEP it that way and focus on existing positive reviews of your company.
CM's Reputation Management Strategy
At Customer Magnetism, we understand the value of long-term results. We have been helping our clients manage their online reputations through legitimate SEO methods for over a decade. In some cases, we have pushed negative comments from position #2 to below the 8th page! Our reputation management strategy focuses not only upon what is happening now, but also what can happen in the future. We can dramatically suppress negative results from search engines which are plaguing your company. Our team of experts will also work to ensure that future efforts to sabotage your business are blocked before they can gain momentum.
Your online reputation is one of your company's most important assets. Let us help protect it with our reputation management services. Contact us today to get started.
